Clicksand: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing.
In Clicksand, Bill Troy compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800’s.
Bill details the unscrupulous techniques that online marketing pitchmen use to convince business owners, the societal factors that are unnaturally magnifying their success and how businesses who are caught in the trap can escape and get back to what really works.