The anonymity inherent in the online marketing mindset causes salespeople to think of potential clients in an adversarial way. Too many business owners are focusing solely on how they can lure or trick people into visiting their websites with keywords and newsletters. On the Accelerate! Podcast, Andy Paul and I talked about how this behavior starts relationships off on the wrong path. Here’s a quick preview:

For the full interview, check out these links:

iTunes: Click here  

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