It’s one of the things that online marketing pitchmen hold up as the example of how their approach is better than other marketing techniques.  But did you know that data can lead you to the wrong conclusions as easily as it can send you down the right path?  I had a great time digging into this and other great topics on the B2B Growth show with Jonathan Green the other day.  Here is a short clip from the show:

Want more than just one minute’s worth of the conversation with Jonathan?  Here are links to the entire show:

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