Did you know marketing dashboards use the very same mind tricks as casino games to manipulate users?

On the Dream. Think. Do. podcast, Mitch Matthews and I discuss how data leads companies to make assumptions that aren’t supported by reality, and how the lessons learned working in a small-town bike shop can apply to bigger companies. Find out why it’s better to build real relationships that lead to long-term success instead of just generating clicks that may nor may not help your business. Here’s a short clip from the show:

If you’d like to hear more of my conversation with Mitch, check out the links below:

iTunes: click here

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