Franchise owners are often susceptible to the stories spun by online marketing pitchmen.  They have their nest egg on the line and they are often entering an industry they have little or no previous experience in.  This makes them want to believe in an approach that seems so simple and plausible.  Unfortunately, all too often, things end badly.  Josh Brown and I explored that and other topics recently on his Franchise Euphoria podcast.  Here is a short 1-2 minute sample from the show:

Want more than just one minute’s worth of the conversation with Josh?  Here are links to the entire show:

iTunes: click here

Browser: click here